On February 10, in what has to be one of the most misguided attempts at boosting company morale in corporate history, CCTV decided to launch an olympic-sized fireworks display in celebration of Chinese New Year. They got a much more spectacular show than they expected when the fireworks ignited Rem Koolhas’ nearly finished Television Cultural Center like a sparkler. The building was one of the center pieces of Beijing’s modernization push and apparently the zinc-titanium alloy that wraps around the building was not quite as flame resistant as one would hope.
Though CCTV refused to cover the event until 24 hours after the fact. The Chinese net community swung into action — with Photoshop. You can see more on these Chinese message boards: here, here, and here.
WITMOT? 